Platform Features
Comprehensive automation capabilities designed for scale
Watermarc includes everything you need to build, deploy, and scale messaging automation:
Omnichannel Messaging
Connect WhatsApp, Messenger, Instagram, and more from a single dashboard. Manage all customer conversations in one unified inbox with real-time message delivery and read receipts.
Workflow Builder
Create complex automation workflows with our visual drag-and-drop editor. No coding required. Build decision trees, conditional logic, and multi-step automations in minutes.
Calendar Integration
Sync with Google Calendar to check availability, schedule meetings, and send invitations automatically. Enable customers to book appointments directly through messaging.
Google Meet Integration
Generate and send Google Meet links automatically. Schedule video calls with customers and manage them directly through your messaging platform.
Lead Capture & Qualification
Automatically collect customer information, qualify leads, and route them to the right team. Build smart forms that adapt based on customer responses.
Real-Time Analytics
Track message delivery, read rates, engagement metrics, and campaign performance. Make data-driven decisions with comprehensive reporting and dashboards.
Policy Compliance
Automatic Meta policy enforcement, opt-in/opt-out management, messaging tier handling, and error detection. Stay compliant without manual oversight.
API & Webhooks
Deep integrations with your existing systems. Use our REST API to build custom workflows and connect with your CRM, helpdesk, or internal tools.
Team Collaboration
Assign conversations to team members, manage permissions, and track response times. Built-in tools for team coordination and accountability.
24/7 Monitoring
Round-the-clock uptime monitoring, automated error recovery, and real-time alerts. Your automations keep running even while you sleep.
Template Library
Start with pre-built templates for common workflows like appointment scheduling, lead qualification, and customer support. Customize and deploy in minutes.
A/B Testing
Test different message variants and workflows to optimize engagement and conversion rates. Data-driven optimization built into the platform.